TRAXOR's unique Relate it! functionality brings a new level of flexibility to business information systems. By enabling any information to be related (linked in context) to any other information, TRAXOR provides a host of new capabilities across a broad range of business processes.

CEO Patrick Boucousis interview for the Australian Technology Showcase: 

Total Relationship Management

Total Relationship Management (not to be confused with Customer Relationship Management - CRM) is a whole new way of managing information; not only about customers, but about anything. We humans more easily understand information when it is in context e.g. related to something we already know about. TRAXOR enables you to apply that concept organization-wide by using relationships to link information in contexts that are meaningful to you.

For example, place people in context by relating them to others as friends, influencers, colleagues. Or organizations to organizations as customers, suppliers, competitors. Or, people to organizations as employees, account managers, executives. Or organizations to assets as owners, people to assets as users, people to campaigns as organizers, invitees and so on.

The effect is that of a continuous network of related information. You decide how you want to view and use your information and then just do it...with absolutely no programming.

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People-centric Relationship Management

People do business with people the saying goes, but with the advent of computerized contacts management and the rush to automation, the people factor lost some currency. Now with the advent of Social Networks, we are being reminded that even to systems, people really matter. Traditional systems are about contacts, TRAXOR is about people.

Contacts are people you know in specific contexts. For example, ‘my contact at ABC Ltd is Kay Smith the VP’; the way conventional systems see that is your relationship is with Kay's role or position as VP, not with Kay.

Relationships on the other hand are to do with people. Instead of contact records, TRAXOR has People and Positions. Kay is a person who happens to currently occupy the position of VP. In TRAXOR, instead of adding/deleting contact records, you simply move people in and out of their positions (roles) just like the real world.

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Sales and Sales Management

TRAXOR is particularly suited to high-stakes B2B environments involving high value Products and Services and 'Relationship Selling' where long-term relationships count, particularly as Influencers (people) move around...as opposed to low-touch, high-volume and so-called "burn and churn" relationship models.

Sales environments that will particularly value TRAXOR’s unique strengths may be characterized by the following criteria (the more that apply the greater the benefits of TRAXOR):

• High Value Sales Opportunities involving complex products and services;
• Strategic Sales involving a number of people Buy Side and/or Sell Side;
• Complex Decision Processes;
• Large Account Management with multiple Prospect touch points;
• Comprehensive Sales Forecasting and Pipeline Management;
• Requirement to Track Product Ownership and/or Services usage (your own and competitors).

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Marketing

TRAXOR extends on traditional system functionality to enable marketing insights that are virtually impossible to achieve in any other way. Because any information can be related to any other information in TRAXOR, it can be sourced and viewed in unique ways.

For example, demographic data relating to companies and people (personally) and positions (roles performed by people) and products can be combined for very specific market analysis and targeting. In addition, Relate it! functionality and the absence of duplication in TRAXOR make possible the previously unattainable 'single view of the customer'.

Want to know the value of your relationship with Kay B? See not only what she directly influenced, but who she knows (family; personal friends, professional colleagues), who or what they influenced etc.

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Asset Tracking and Product Ownership

Keep track of who owns or uses what products or services; your own or your competitors'.. This is information is invaluable as a source of leads for future replacement, up-selling or flow on services, competitive knock-off and so on.

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Membership Management

Organizations with a large membership base (e.g. Industry Associations) will appreciate the flexibility of TRAXOR, particularly where membership is broad and varied and there is a need to identify common interests, not only in organizations but by individual.

TRAXOR Opportunities is ideal for Subscription Management.

Relationship Capital Management

One of the challenges many organizations face is understanding the nature of their relationships with other organizations. Typically, the quality of relationships are simply characterized as being (say) ‘excellent’, ‘good’ or ‘could be better’ and so on. The problem with this approach is that it is at best subjective or at worst inaccurate.

The network of people and organizations that represent your customers, partners, suppliers, employees etc are a significant asset; it is essentially your Relationship Capital. But unlike your other assets, you probably can't measure it; so how do you manage it?

TRAXOR enables you to evaluate and quantify the strength, quality and ultimately security of your relationships, by taking account of:

• who knows who and the power and influence of the people you have relationships with
• the type (quality) of relationships
• strength of relationships
• the number of touch points between organizations

For more information about Relationship Capital and measuring the strength and quality of your business relationships, please visit Related Vision