Work the way YOU want, not how your System works

Exclusive Relate! functionality introduces a new level of flexibility and ease of use that makes TRAXOR applicable for a wide range of Business Applications.

TRAXOR is particularly suited to high-stakes B2B environments involving high value Products and Services and "Relationship Selling" where long-term relationships count, particularly as Influencers (people) move around. Conversly, TRAXOR is less suited to high-volume low cost consumer environments and so-called "burn and churn" relationship models.

SALES AND MARKeting

Sales environments that will particularly value TRAXOR’s unique strengths may be characterized by the following criteria (the more that apply the greater the benefits of TRAXOR):

• High Value Sales Opportunities involving complex products and services often with long sales cycles, high cost of sale and/or involving sustained relationships e.g. capital goods, industrial equipment, projects, professional services, business solutions etc;
• Strategic Sales involving a number of people that perform various roles, either formally or informally, as influencers (Buy Side) and/or as participants (Sell Side);
• Complex Decision Process involving a number of influences such as are found in multi-level customer or prospect organizations; national or trans-national accounts. Selling requires a detailed understanding of power and influence to appreciate what makes Decision Makers and Influencers tick; what they have done in the past and are doing now and what motivates them;
• Large Account Management with the need to co-ordinate multiple Prospect touch points across the same or differing business units. Team Selling e.g. Sales Representatives and Sales Support personnel. Co-ordination of multiple Account Managers across large Accounts. Requirement to locate and find sales assistance e.g. experts, reference account information etc;
• Comprehensive Sales Forecasting and Reporting requirements e.g. by type of Organization, Region, Market, Product, People involved etc;
• Requirement to Track Product Ownership and/or Services usage (your own and competitors) for potential up-sell or win-back opportunities.

MEMBERSHIP MANAGEMENT

Organizations with a large membership base e.g. Industry Associations, will appreciate the flexibility of TRAXOR, particularly where membership is broad and varied and there is a need to identify common interests, not only in organizations but by individual.

TRAXOR Sales Opportunities is ideal for Subscription Management.